The curriculum
Learn the whole system, in order.
Most people pick a bridge page type first and get it wrong. Work the tracks in order: offer, price, awareness, then format. By the last track the choice makes itself.
Track A
What makes a good offer
The five parts of an offer that converts, how to grade yours honestly, and what to fix first when it doesn't.
- Promise
- Mechanism
- Proof
- Risk reversal
- Urgency
Track B
Price point strategy
How to tell whether you're impulse, mid or high-ticket, and how much convincing each price earns you.
- Impulse $5–50
- Mid $50–300
- High-ticket $300+
Track C
Awareness level strategy
Where your reader's head is when they land, and why that decides the first line on the page.
- Cold
- Warm
- Retargeting
Track D
The 7 bridge page types
Each format in full: what it is, when to use it, when to skip it, the structure and the mistakes.
- Article Page
- Listicle Page
- Made-For-You Page
Jump straight to a type
01The Article PageAn editorial read that shifts one belief before it ever sells.02The Listicle PageNumbered, skimmable, and built for people who are already comparing.03The Made-For-You PageOne page, one avatar, and the reader recognizes themselves in the first line.04The Quiz PageThe reader diagnoses themselves, so the recommendation feels like their idea.05The Deal PageOne offer, one reason it's this good right now, one button.06The Reason-It-Works PageThe mechanism page. It sells the how, not the hype.07The Everything PageThe long one. Every objection answered in the order it shows up.